Alpha Online GmbH offers three products: the Alpha Controller, the Alpha Salessystem and a product for online auctions: Alpha Auction. The products integrate with existing dealer management systems.

According to the company, Alpha Online is the first provider of online auctions. Since the introduction of Alpha Auctions, the industry has changed significantly and new providers such as CarOnSale offer with your products the possibility of trading used vehicles smoothly. For example, CarOnSale customers benefit from data-driven marketing and fast, transparent processes. In addition to these advantages from e-commerce, CarOnSale customers simultaneously have all the advantages from the physical business, such as detailed condition reports and a personal contact.